It began with a spark…
‘333 years in the making’ became the rallying cry to mark this milestone. A new brand expression was developed, celebrating Gaggenau’s heritage, craftsmanship, and Black Forest origins. The launch featured a Showroom Toolkit, ‘G’ Motif Pattern, brochures, a specially commissioned fragrance and scented candles.
Website evolution
Gaggenau’s websites were underperforming, lacking differentiation from other brands within the Bosch Siemens Group. To elevate their presence, a completely refreshed look and feel with improved functionality delivered a greatly improved online experience. This new approach launched with a phased rollout across 37 regional websites in 19 languages.
Live events
Gaggenau’s marketing activities featured live events such as EuroCucina, Europe’s largest kitchen and furniture trade show. The focus shifted towards architects and designers with the prestigious World Restaurant Awards in Paris, where the ‘Respected by Gaggenau’ initiative was launched. Further cementing its luxury brand status, Milan Design Week featured its installation, ‘A Statement of Form’.
The World Restaurant Awards, Paris.
‘A Statement of Form’, Milan Design Week.
