GJE

Gill Jennings & Every LLP (GJE) is a leading UK patent and trademark law firm working with some of the world’s most pioneering and disruptive companies and brands across all industry sectors. Their brief evolved from the redesign of a presentation pack to a full rebrand. I developed a flexible visual identity system, utilising the angle from the previous logo, to create a unifying element across every touch point.

The presentation pack featured a bespoke die-cut slipcase crafted from grey uncoated board, embellished with foil and varnish detailing. Designed to contain colour-coded, sector-specific proposal documents, it ensured a premium and cohesive presentation.

Consult IP Film

This short brand film was created to introduce GJE’s Consult IP service, using a stripped-back palette of orange and grey. Simple, clean animation and clear messaging guide users through the process in a concise and engaging way.

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