Brand Evolution
A frame-by-frame transition from the original Imagine Holidays marque to the new Imagine Cruising identity — tracing the evolution of the core identity.
Imagine Cruising
Commissioned by The River Group, this rebrand repositioned Imagine Holidays, a well-established travel brand, as Imagine Cruising to support ambitious international growth. The new name brought greater clarity and focus for global audiences. I led the development of a distinctive monogram and cohesive identity system designed to scale across multiple channels, driving a successful brand transformation.
