Building on the Level39 brand
As Pivotal Innovations runs the innovation and accelerator programmes at Level39, its identity needed to feel at home within that environment. I drew on visual cues from the established Level39 branding to create a sense of synergy between the two, while ensuring Pivotal Innovations retained a clear and recognisable character of its own.
A flexible system
To reflect the fast-evolving nature of the innovation space, I designed a suite of interchangeable symbols formed from a geometric grid. These shapes can be used independently or animated alongside the wordmark, creating a dynamic, responsive identity system.
